Let’s say you’re shopping for physical marketing materials to promote a new product. The problem, regular prints are blah, too common with their routine appearance. Then maybe you should consider die-cutting.
Die cutting is a method which allows you to slice the paper and produce exclusive design elements such as reveal windows, pop ups and custom shapes. Shapes can be numerous, ranging from intricate and delicate patterns with minute details to plain and simple rounded corners.
Benefits of Using Die-Cutting Technique
Create Shapes Which Aren’t Just Rectangle
The sky is the limit when it comes to die-cutting. You have the freedom to create distinctive designs which would otherwise not be possible if printed in an old-fashioned manner. Die-cutting can be used to build distinctive shapes which, in turn, showcase the uniqueness that your brand provides.
Draw Attention to Designs and Images
Die cutting can be used to draw attention to designs within your marketing collateral and specific images. For example, imagine an image which has been die-cut enabling the design to stand out from the complete marketing piece.
Create Pieces That Can Be Turned into 3D
Die-cutting is a great way to create designs incorporating different dimensions. It gives designers space and freedom to be creative with the area available on the materials and also encourages them to add depth to the design.
It Adds the “Fun” Factor to the Pieces
Once the client has the finished product in their hands, in a way, the essence of your brand is also in their hands. Additionally, the “fun” element on the printed pieces gives the designer a chance to make the entire experience unforgettable for his/her client.
Your Piece Should Stand Out from the Crowd
Die-cutting ensures that your piece will stand out from the crowd. The norm for marketing pieces is typically rectangular shapes. So this presents a good chance to ensure that your piece is different from conventional marketing pieces. With the die-cutting method, even a simple rectangle can be made to look charismatic and will ensure your clients keep coming back.
It Will Generate Interaction and Engagement
You can engage with your existing clientele by converting your own marketing pieces into interactive elements. Die-cutting enables you to create designs which are one of a kind. It makes a wide range of options available which aid in interacting and engaging with your clients.
Die cut designs increase the overall impact of your print piece. While everyone else relies on old-school, regular printed materials, put your brand ahead with a die-cut design.