First impressions are important. You only have seconds to make sure your first impression is a positive one. A unique and ingenious business card is a great way of creating a strong impression. Adhere to these practices and business card designing tips to get the ideal card to symbolize your business.
Choose a concept
Think about the customers you’re trying to create an impression on while deciding on a concept for your business card. You have to decide on what would convey to the customer, the story behind your business. The images, texture and colours you use must be consistent with your existing promotional materials. They must also be aligned with your brand values and differentiate your business from others.
If your brand’s more artistic, playful and creative, use arresting colours with bold and unusual images or shapes. Humour can also be incorporated.
Decide on the specifications
Before getting started on the project, be beware of your when it comes to specifications.
- Size: 3 and a ½ inch by 2 inches is the most common size of business cards. You could choose something bigger, but it’s less likely that your cards will be kept. Going smaller gives you a better shot, as long as they can fit into a typical card folio. A size which is non-traditional will obviously cost you more.
- Orientation: Orientation means the way in which people will see your cards. There are two variations, namely, landscape and Portrait.
- Landscape: This is perhaps the most widespread and traditional orientation for business cards. It works well for most cardholders, is easy to read and can be easily handled by all kinds of printers. However, it’s extremely common.
- Portrait: It’s an elegant and clean option. Even though it’s becoming popular in the recent years, it still stands apart. Any kind of printer can be used on this, but it’s difficult to read on a cardholder.
Custom shapes are more expensive, but also more unique, making your business card stand out.
Although most cards are made using paper, there are many different options available such as slate, metal, wood and plastic. When selecting paper, you must choose the coating, thickness, weight and colour. Each of these can influence the price.
Design basics of the business card
Once the basics are covered, it’s time to get started on the detailing. The fundamentals of design to focus on are:
- Colour: Use colours which complement each other. Also, use a palette which represents your brand.
- Font: Choosing the right font is crucial because it gives your card the correct feel. Make sure to use a minimum of an 8 point font so that the text is comprehensible. Serif gives a classic feel whereas sans serif has a more contemporary vibe.
- Placing of Information: People will receive a business card and put it away within a few seconds. This is why designers will suggest including very important information on the front side and using the back for design elements. The information which goes on the front includes your name, the name of the business or organization you’re connected to, things you do, contact information etc. Your logo must be clearly visible on the card as many will associate it with your business and remember it.
A well-designed business card is a compelling brand symbol. It has the ability to showcase your brand’s style and creativity while getting you noticed and ensuring you’re remembered. These are great reasons to get your business card printed today.