Whether you’re a business to consumer or business to business organization, getting the correct information to your existing or potential customer base is important. It’s the key challenge to your complete marketing objective. Direct marketing plays a big role in meeting this objective. It also helps keep your brand name fresh in the mind of your customers.
Getting your company leaflet right isn’t an easy task. You want to provide important information to your customers to drive up sales enquiries. A professional design is a perfect way of creating a long lasting impression of your brand. There are a number of things to keep in mind when designing a great leaflet for your company.
Choose a Clutter-free Layout
The old saying ‘less is more’ is absolutely true when it comes to designing a leaflet for your company or brand. No one wants to read through an entire leaflet which is just full of text. It takes up too much time and doesn’t look good either. Clutter is never good. You shouldn’t just focus on the centre or one specific corner. Instead, you must remember to utilize space properly when designing a leaflet.
Select High-Quality Images
The saying, ‘less is more’ works well when spacing the imagery on the leaflets too. It’s extremely important to remember to use high-quality photos. It’s extremely important that your leaflet includes product prices and images of the products. This ensures your products are showcased in the best possible way.
Keep the Text Readable
It’s important the audience is able to read the text clearly. The content helps your potential and existing customers understand the message you’re trying to get through to them. It’s best to avoid using light colours such as yellow and white as they can be hard to read except when used on a dark background. Short sentences have the best impact. A simple title will grab the reader’s attention quicker than a long one. Try and avoid using text less than 10 points in size as many readers will probably have a hard time trying to make out what it says.
Excellent Print Quality
Print quality makes a difference in a number of ways. The quality of the print is extremely important as it determines the kind of impression you have on your consumer. They’re available in a variety of textures including silk, luxury and matte papers.
Add a Clear Call to action
Last, but not the least, it’s important to ensure that your leaflet has a clear call to action. This is what encourages your customers to take further action. It doesn’t matter whether you’ve given out leaflets at your own business, a trade show or door-to-door. It’s important to have a clear call to action to measure the success of your marketing strategy too.
Creating a successful leaflet is no easy task. Just remember these tips while designing your next business leaflet. It will go a long way and have your customers knocking on your door.