Choosing the right brochure format for your business can be challenging, especially if you’re new to marketing and advertisement. Before you invest on a printing service, it’s important to consider a few factors such as how you intend to use your brochure, what content it has to accommodate, and who are your prospects.
In this blog post, we’ve put together some of the most popular formats for brochures that are considered by marketers for different business goals.
Classic Tri-Fold Brochure
It’s one of the most popular and versatile folding style brochures easily understood by clients. It’s ideal for creating high-impact designs and making for compact marketing material that’s easy to open and read. It offers six sections to strategically present your business related information. Usually, the right panel of the brochure is folded inwards first and the left panel is folded inwards to sit on top of it. However, there are also other ways to design and fold a tri-fold brochure.
One of the major advantages of this type of brochure format is that it adapts to any size. Therefore, besides standard tri-fold, many businesses use large size tri-folds to look more professional and create a higher impact. Large brochures are printed on stock papers that come with a higher quality and are more expensive to print.
This type is also folded into three parts but here each of the three-panel folds on top of each other. It opens like that of an accordion. Z-fold brochures are ideal for interactive graphics and charts and best used for ‘quick glance’ handouts. Since the complete sheet opens when you unfold it, this format allows more flexibility in terms of design.
Also known as window-fold brochures, this format is an excellent option for building expectations among your target group about your products and services. The design makes the readers curious. There are six extensive sections available for accommodating your content once opened.
More formal than tri-fold brochures, this brochure format is another very popular printing choice for catalogues, corporate meetings, trade shows, presentations, orientations, etc. Made of one or more sheets of stock paper that are folded in half, bi-fold brochures form 4 panels – front cover, two internal pages and back cover.
A successful brochure design is one that makes your customers keep reading and take interest in your products and services. Each section should be able to captivate your prospects independently. Other popular and interesting formats that you may consider are four-panel roll fold and die-cut Z-fold.
Take your time and make an informed choice for a brochure fold depending on the end product you want for your business. If you’re looking for a reliable brochure printing service in Mississauga, contact us at (905) 670-7309 or write to us requesting a quote.