High-resolution images, unconventional designs and vibrant colours no longer guarantee customer engagement when it comes to printed marketing materials. But what about embellishments?
Embellishments are those decorative details that draw attention to the most important areas of event invitations, business cards, brochures, flyers or corporate stationery.
Let’s look at the embellishment techniques that can elevate your printed products by giving them an undeniable visual appeal.
Print Embellishments: How to Spruce Up Your Marketing Materials
Visually appealing print embellishments diversify and enhance your marketing tools so customers remember your business.
Foiling involves the bonding of metallic foil to paper. It’s an ideal embellishment if you want your printed products to have a touch of luxury.
This technique is similar to traditional foil stamping where mechanical stamping dyes are used. In this method, digitally printed images or designs are adhered to the paper.
Available in a wide range of dazzling metallic inks, foiling can be used in many ways. Think glittery invitations or decorative business cards.
Embossing is the process of creating a raised image on the paper or substrate without printing or stamping.
Ideal for thick, uncoated paper, this embellishment technique creates a raised pattern with the help of the embossing tool. It allows a brand to be imprinted in a stylish and unobtrusive way. This attention grabber increases your brand recognition since the embossed 3D design pops from the surface.
|DID YOU KNOW?|
|The technique of embossing dates backs to the 15th century. Used for the creation of personalized stationery, it was an expensive technique. It was invented to add the sense of touch to printed letters and designs. Embossing later became an art in the 19th century|
Debossing is the reverse of embossing, with this technique stamping the image into the substrate instead of raising it. Compared to embossing, debossing creates dimensional depth in the design. If you want the final product to have colour, it is easier to apply ink to this style of design.
Like embossing, this technique is suitable for thicker materials; for example, book covers, leather, or cardboard.
The best thing about this style of printing is that debossing plates or dies are less expensive than embossing.
4) Die Cutting
Die cutting is a great technique for cutting out intricate designs and patterns from a piece of paper or other light substrates.
Traditional die cutting involved the use of die plates that are pressed into substrates to create shapes or designs by cutting out one or more layers of low-strength materials. Newer digital die cutting, meanwhile, uses lasers to create more detailed designs.
With die-cutting, you can incorporate ever more complex designs and create an incredible marketing tool that reflects your attention to detail. Plus, you don’t spend an inordinate amount of time and money on dies and plates because digital die-cutting printers can produce short runs economically.
5) Spot UV
Spot UV refers to the application of a clear gloss coating on a printed piece.
Generally used to print brochures and magazine covers, this embellishment technique is the best way to give a glossy finish to the substrate and make images stand out.
Spot UV embellishment draws attention to a specific part of your brochure or magazine by adding depth and definition to the printed surface. The technique is called spot UV because the coating fluids are cured and solidified with ultraviolet light to give it a glossy finish. The contrast between the coated shimmering area and the uncoated matte area gives your marketing tools an interesting look.
Print embellishments aren’t always necessary but they surely stylize an otherwise dull printed surface. These decorative additions give a distinctive look to your business cards, flyers, magazines, book covers, and brochures. If you haven’t tried them yet, incorporate embellishments in your next printing project and see the difference.