6 Steps to High-Quality Business Card Printing in Toronto
Are you tired of flimsy business cards that nobody remembers? In the business world, where first impressions matter, a well-designed business card can help you make a lasting impact. From choosing the best shape to adding unique finishes, every step in the process of printing your business cards is crucial to its impact.
In this post, Micro Printing Ltd., a leading printing company serving Mississauga, Toronto, and surrounding communities, discusses the six essential steps to follow for business card printing. Whether you know exactly what you want from a business card or have questions, we create cards that are sure to get you noticed.
Let’s get started.
6 Essential Steps to Follow for Business Card Printing in Toronto
Follow these key steps for designing and printing business cards, as recommended by Micro Printing, one of the leading printing services serving Toronto and Mississauga.
Select Your Shape
Your first decision in this business card printing journey is choosing the shape of your card. While the traditional rectangle is a safe choice, modern printing techniques offer the freedom to explore alternatives.
For example, die-cut business cards can be cut into custom shapes. These can include rounded corners for a friendly touch or unique shapes like animal mascots or product outlines. Just be sure to align the shape with your brand image, while taking into consideration industry norms and practical aspects like wallet storage.
Choose the Right Size
The size of a standard business card is 88.9 mm x 50.8 mm (3.5 inches x 2 inches). Adhering to these dimensions ensures that your card easily slides into a customer’s wallet.
Understanding the bleed area, cut line, and safety line is essential for proper printing. The bleed area is the outermost section of the card that may be trimmed during production, and the cutting line is the designated line for accurately cutting the cards. The safety line is anything beyond this line; it serves as a precaution against cutting errors. Make sure that crucial elements such as text or logos remain within this boundary.
Add Your Logo and Other Graphics
Your logo is the face of your brand and deserves a prominent place on your business card. Consider dedicating one side solely to it, while the other includes contact details. Alternatively, placing a smaller logo alongside your contact information can also be effective.
You may also incorporate additional graphics (such as symbols and other illustrations) that align with your brand identity to create a visually appealing card; for example, a camera icon for a photography business or a wrench for a plumber.
Add Required Text
Deciding what information to include on your business card depends on your business and target audience. Common elements include your name, company name, job title, phone number, email, website URL, social media links, address, QR code, and slogan, if it enhances your brand identity. The text should be concise, relevant, and strategically placed to provide recipients with a comprehensive understanding of your services and contact details. Remember, the goal is to provide enough information to spark interest and facilitate further engagement.
Choose Your Typography
Typography plays a vital role in making your text readable within the limited space of a business card. Experiment with font sizes to highlight essential elements and font styles that align with your brand personality. Choose a font and colour that is consistent with your brand identity; this is crucial for a cohesive and professional look.
For instance, if your business card starts with a name in a classic serif font (like Garamond), maintain this style for job title and contact information. Moreover, if your brand colours are navy blue and gold, ensure that the text colours in the business card align with your visual identity; for instance, “Jennifer Smith” is in navy blue and “Marketing Specialist” is in gold.
Consider Special Finishes
The next step is to explore the possibilities of special finishes. Embossing, letter pressing, foil stamping, and spot UV coating are techniques that can add a unique and tactile dimension to your card. These finishes draw attention to specific elements, creating a memorable and attractive card.
Embossing involves creating three-dimensional reliefs to make specific areas, such as text or images, stand out. In the letter pressing technique, paper is pressed down while inking to achieve an engraved effect; this is especially impactful for letters. Foil stamping produces a glossy and reflective finish that is perfect for images or bold typefaces. Spot UV coating involves applying gloss to chosen areas like your logo or graphics for emphasis. These finishing techniques elevate your business card, transforming it into a memorable representation of your brand.
Mastering the art of business card printing involves a thoughtful process, from selecting the shape to finalizing the design. Each step contributes to creating a powerful business tool that not only conveys information but leaves a lasting impression. Whether you opt for traditional elements or innovative approaches, your business card is a tangible representation of your brand in the competitive business world. To get top-quality business cards created via digital printing in Toronto, contact Micro Printing Ltd. We are committed to creating business cards that get noticed so you can turn connections into valuable opportunities.
