8 Advantages of Using Flyers to Promote Special Events

Sat Sep , 2021

Flyers are one of the most versatile, effective, and affordable marketing tools. For years, businesses have used them to promote their products, services, and special offers. Though social media is a good way to do similar promotions, flyers still work well and have the benefit of tangibility.

When handed a flyer, if we accept it, we read it. So, this established marketing technique still works and is viable for small businesses and start-ups who want to make a name for themselves in their market.

Here are five advantages you enjoy when using flyers for promotion.

Why Choose Flyers for Your Promotional Activities?


1. They are cost-effective

Printing flyers does not require a big budget. Other promotional methods such as television advertisements, billboards, and paid digital advertisements do. For flyers, contact a printing service that offers professional as well as good quality printing.

2. Reaching out to your audience is easy

You may reach out to potential customers easily through flyers by placing them at certain locations or directly distributing them in parks, to houses, or even as newspaper inserts. In this way, by giving it to one customer, you may reach out to many, as they take it with them.

3. It is tangible

The fact that your customers will physically hold the flyer means you are halfway to getting your message across. The way your flyer is designed and printed can impact whether or not they decide to read on and find out more information. This is why it’s important to make a flyer stand out and ensure your message is clear as well as easy to see.

Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to grabbing your customer’s attention.

4. It can be produced easily

Flyers are one of the easiest print marketing tools to produce. Most flyers can be created in an hour or less, and then be ready for distribution the same day.

5. A personal relationship with the customers is created

When you hand the flyer to customers, it may help create a personal relationship with them. Prospects may look at the flyer multiple times and it may remind them of your conversation, product, or service. It is indeed an effective form of advertising which the online experience does not offer.

6. It helps you to be more creative

If you decide to promote your special event on a flyer, there is a lot of scopes to be creative. You will want to make it stand out but also highlight its main message, whether it is a sale or there are offers on certain products and services. Most flyers will tend to be either A4 or A5 in size and can be two-sided to give you extra space to get your message across.

7. Incentives may be included

Another way to make customers look at the flyer is by including coupon codes or gift vouchers. This may help create brand awareness and act as a catalyst to reach more consumers. For example, a customer comes across discounts on your flyer and tells his friends about your brand as well as the vouchers. Those friends may again tell someone else, and in this way, your brand will spread by word of mouth. Hence, by using flyers, you can effectively promote your business.

8. It is highly measurable

Coupon codes may turn out to be a great way of measuring how successful your marketing campaign has been. Use a flyer as a measurement tool to establish how successful your event was and what you can learn for the future. By including flyer numbers, custom URLs, as well as QR codes, you may monitor how successful your flyer campaign has been.

If you are looking to promote your products, services, or a special offer, try out flyer marketing. This is an effective as well as a cost-effective way to reach consumers. Now that you know the benefits of using flyers for promotional activities, why not try it for yourself? Get in touch with us for high-quality flyer printing and promote your business or events successfully.