A business card is an effective marketing tool that has the ability to make or break a corporate contact. It acts as the face of your business creating the first impression of your brand image for the recipient. If your business card is not designed well, it might fail to make a lasting impression and end up in the trash.
If you don’t want your business card to be a failure, put some extra effort into designing it. After all, you can’t afford to miss out an important deal or a new client because of a poorly-designed card.
At Micro Printing Ltd, we strive to help businesses design high-quality, professional business cards. That’s why we have come up with this comprehensive guide.
The process of designing an exceptional business card starts with a brilliant concept. Be clear as to how you want your business card to look. Whether you want it to be professional, casual, or thematic according to the type of industry you belong to. Conceptualizing the layout of the business card will help you have a foundation for the design.
The design of your business card largely depends on the amount of information you want to print on it. Include all important details such as your complete name, job title or position, phone number, address, email ID, social media handle/ URL (if you want to) and QR code (if any). After all, the primary purpose of a business card is to give contact information to prospective client or customer. Don’t forget to include your company logo and tagline to make the business card more recognisable.
The print material of your business card can have a big impact on its overall appeal. You can either go for the traditional paper and cardstock or look for offbeat alternatives such as handmade paper, plastic, and wood. Each material will offer a distinct finish and benefits to your business card. For example, plastic cards are durable and water-proof whereas cardstock business cards are lightweight and easy to carry. That said, consider the type of product or service you offer when selecting the printing material. For instance, if you’re a dealer of hardwood flooring, a wooden business card is your best bet.
The traditional rectangular shape of business cards makes them convenient and mobile. But, you can take advantage of the shape to make your business card more branded. Choose a unique shape or a fun concept for your business card so that it makes an impression. For example, a business card in the shape of a puzzle piece will be a great choice for a game designing company. However, if you’re a more professional industry such as banking or construction, then a traditional business card will be the best option.
The colour of your business card plays a significant role in creating your brand image. Before choosing the colour, make sure that it is relevant to your brand or if you’re placing the logo on the card, then choose other colours that complement the logo colour scheme. Also, colour choices reflect the nature of the business. So, go through the meaning of different colours and then decide the suitable one for your business card.
The fonts in your business card are crucial for effective branding. If the font is not readable, your visually appealing business card will become useless. The best solution is to keep it simple and easy to read. Times New Roman, Arial and Helvetica are some of the traditional options to start with. If you already have printed brochures or pamphlets, then stick to the fonts used in the other marketing tools. Also, always use two font sizes, the bigger one for the company name and the smaller one for your contact details.
The design of your business card is an important aspect of marketing. Take note of this comprehensive guide and create an impressive business card to win over prospective clients. If you need assistance in designing a professional business card, then call us at (905) 670-7309 for consultation and free estimate.