The popularity of digital signage, such as LED signs and illuminated displays, has not yet surpassed that of simple classic banners. The latter remain are cost effective and need less maintenance. If you are the owner of a small to medium-sized business, think about printing eye-catching banners to display at indoor/outdoor events to promote your brand. Granted, choosing the right option among the many available can be a difficult task. This blog post should help sort out the most popular types of banners and how to use them to meet your needs.
If you need banners for indoor retail signage at trade shows, retractable banners are a great choice. They usually stand about six-feet tall and are customizable by width. (You cannot, however, widen retractable banners more than five feet.) As they do not cost much, can be easily transported and set up instantly, they are popular at tradeshows.
Pop-up or Display Banners
Like traditional banners, pop-ups are mainly used to capture people’s attention. Usually, pop-up booths are used to expand across the full backward area of an exhibition exterior. Pop-up displays are known for their strong support and dimensional characteristics. Unlike retractable banners, pop-ups cannot be installed easily, and it takes some time to both position them and take them down. As they are more stretchable than retractable banners and cover larger spaces, they are a good choice at business events.
Vinyl banners are one of the oldest types and remain in demand in the marketplace as they look good at both indoor and outdoor events. They are made of durable and tear-resistant materials that can last for years. Always store vinyl banners properly as they tend to crease otherwise. Vinyl is quite heavy compared to other banner materials, so only choose it if you are capable of lifting and shifting heavy items.
Satin or polyester fabric banners filled with colourful graphics never fail to grab eyeballs wherever you put them up. If you organize business events frequently and want banners that take no time to set up, go for fabric ones. It is easy to maintain them as they are crease-resistant and machine washable. Using fabric banners for outdoor events can increase their wear and tear, so it is advisable to use them only for indoor events. You can also use fabric banners at grand openings, presentations, housing promotions, trade shows and sporting events.
If you want your banners to withstand harsh winds and other adverse weather conditions, mesh banners are the right choice. They are usually printed on polyester which allows air to pass through. The crisscrossed fibres have a printable surface and you can see through it to a large extent. Although mesh banners are commonly used at sporting and other outdoor events, you can also use them indoors. When you use mesh banners outdoor, hanging them is advisable so that they are not subject to tearing by the wind. To make your mesh banner look unique, add beautiful colours, photos, text or clipart.
Hanging banners make you to stand out at any event. By using rods and cables, you can display them high above everyone’s heads so they are clearly visible. It takes a lot of effort to install hanging banners for ceiling displays, but it is worth it. When it comes to the shape of hanging banners, the usual fabric held by the two corners layout can always work. You can also use triangle ceiling hangings, circular hanging displays, square display systems and elliptical banners to set yourself apart.
Step and Repeat Banners
The natural background of a booth or a convention hall wall may not look that pleasing. Your tradeshow booth’s environment, on the other hand, should be visually appealing as presentations must be given and photos will be taken. Step and repeat banners conceal both dull and overly bright backdrops and walls as well as promote your brand’s name and logo. When a logo design is printed repeatedly on a banner fabric, it gets into the mind of your target customers and stays long after they leave your booth.
Banners are an ideal way to promote your brand at both indoor and outdoor events. You can also use them for personal use. Now that you are aware of the various types of banners and their applications, you can decide which one suits your needs. For banner printing, you do not need to follow hard and fast rules. Instead design one according to your wishes. Just be sure to hire the right professionals to print your banner exactly the way you want.