Trade shows are a great way for Toronto businesses to gain exposure and meet potential clients. They offer unique opportunities and immediate access to future business partners and industry leaders alike – all under one roof.
Your goal at a trade show is to get your target audience interested enough to remember you and your business after the show.
So, how can you make an impact on other businesses and clients?
While there are many ways, start with choosing the right printed materials and printing service provider in Toronto. With the right strategies in place, your business will stand out and engage your attendees to make the most of the event. Here are some ways to do so.
Here are printed materials you can use to make an impact and interact with customers at your next trade show.
One of the best ways to be remembered at a trade show is to have a unique business card that stands out from the rest. One way to effectively achieve this is with custom cuts or shapes, such as square or circular business cards. Unique and high-quality business cards keep people engaged with your card longer. Make sure you have enough business cards so that you don’t run out before the event is over.
For any design recommendations or assistance, get in touch with a professional business card printing service in the Toronto area, like Micro Printing Ltd.
Your company’s business cards won’t do any good if there is nothing to attract potential customers to your booth in the first place. So, if you have a standardized expo booth, use eye-catching banners and posters to elevate the trade show experience for your visitors.
Just be sure to choose a reliable poster and banner printing company in the Toronto area. After all, poorly-printed marketing materials will do more harm than good. Keep the design simple and refrain from using too much text. You may include bulleted highlights about your business offerings.
Keep in mind that not everyone who comes to your booth is looking to buy. Some will just be looking to strike up a conversation and get to know your business. This is where one-page sales sheets work well.
These printed materials allow you to present your business and discuss the features and benefits of your products, without you having to say anything. Additionally, they are convenient for both sales reps and potential customers.
So, instead of driving potential customers away with aggressive sales pitches, your staff could hand out these sheets and let prospects reach out to you when they want to.
It’s a good idea to have a stock of promotional items to use as booth giveaways. These can be small items that attendees can easily take away, such as stickers, notepads, swag bags, and more. And since the idea is to stand out, take time to think about what makes your brand unique and how the promotional item can bring your brand to life. This will go some way towards making it a memorable event for attendees. It will also give you and them an opportunity to engage in conversation.
Make sure that all the items are branded to your company. That way, weeks or months after the event, when the recipient reaches out for the item, they can see your company’s name and be reminded of their interaction.
Want to make attendees feel special? You should have postcards with an offer exclusive to the trade show. Everyone likes to feel like they are part of a group. By providing an offer for convention attendees only, you create a positive association with your company.
When coming up with the strategy, think of an enticing offer, like a free consultation or 15% off their first purchase. Make sure to come up with something that seems valuable enough that the recipient will want to hold onto it.
Make your trade show conversations more impactful by printing the right marketing materials and partnering with the best printing service providers in the Toronto area. These materials will go a long way towards making a great impression on attendees, along with providing the opportunity to show what you do and who you are. By having a printing company that understands your needs, the process will be streamlined, and the output will be high-quality. At Micro Printing Ltd., our experts are here to ensure that your trade show is unforgettable while creating a positive impression on new customers. We can help you create stunning print materials for your next trade show or any other occasion that requires purposeful and engaging print materials.