There are many ways to make your business card stand out, and embossing is one of them. If you like the way it raises the design surface and would like to incorporate the effect into your business card, embossing is the way to go. Though it’s been around for years, many people are still unaware of this technique. If you’re among them, this blog post is meant for you. We will walk you through the various styles of embossing in detail to help you make the best choice.
Embossing is the process of creating a motif or image by raising the surface of the paper without leaving an imprint. The added dimension makes a simple thing extraordinary. Only a reputable printing press near you will assure you of good quality so you get a business card worth the investment.
A sheet of paper – usually card stock – is pressed into a die (metal plate) with an engraved design. The paper is sandwiched between the two dies so the design is easily transferred to the card. (The dies are usually made from magnesium, copper, steel and bronze.) This procedure requires a lot of heat which is why professional printing presses are required.
Embossing is a special procedure with various iterations. They include:
Blind embossing isn’t stamped over a printed image. Instead, the colour remains similar to the area colour. Also called self-embossing or same colour embossing, this technique gives a subtle and chic look often seen on business cards.
Single-level embossing is where the image area is raised to one flat level. This is a common and affordable style of embossing widely used for both stationery and business cards. You can either get it in a colour similar or different to the card itself.
Multi-level embossing is where the image area is raised to multiple levels. This is especially common when there is a textured background. With this style of embossing, the image is made more prominent with the same or different colour to make it stand out from the surface area.
Sculptured embossing is basically a hand-tooled process that embosses many levels by giving angles, curves and varying depths to the image. This type features a multi-dimensional and realistic image that’s sure to make an impact. Not surprisingly, it’s more expensive than other types as it involves hand sculpting.
In this style, the embossed area registers with the printed image. The levels can either be on the outside or inside of the printed image based on your specifications; both types are equally appealing. If you’re confused about which to choose, consult your graphic designers.
Tint embossing is a new and popular style of printing that involves pastel or pearl. The method is similar to other embossing types and works best on white stock as pastel or pearl foils are translucent.
This style combines embossing and foil stamping in a single impression. This means that every part of the embossed design is also being foiled. Hence, you can get a pronounced raised image for better visibility.
Glazing is the process of polished or shiny embossing usually seen on greeting cards, wedding invites and business cards. The pressure and heat used in this procedure are substantially increased when pressing the image on the paper. This pressure adds shine to the raised image. The high heat can burn light coloured papers, changing its colour. Hence, it can be used for contrasts in design, provided it’s done with precision. It’s a popular technique on darker card stocks.
Debossing is where the image area is depressed instead of raised, unlike traditional embossing. Though it looks different, the appeal remains the same and adds an edge to your business cards or stationery
This technique elevates an entire printed image instead of text.
Embossing is a great way to add a unique touch to your business cards. You can either go for an embossed logo or other details. Regardless of your specifications, this technique is sure to make your card stand out.