7 Important Factors to Consider When Designing a Leaflet

Sat Feb , 2020

Whether you want to promote your brand or product, leaflets are one of your most effective marketing tools.

Despite digitalization taking over much of modern marketing, physical materials like leaflets, banners and flyers remain popular. Your big challenge is to deliver your key message to potential customers. But how?


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This blog post will walk you through seven crucial factors to consider when designing this important marketing tool.

Essential Things to Consider When Designing a Leaflet

Here are the factors you should keep in mind when planning the design of your leaflet.

  1. Use space

Don’t use the entire space in your leaflet to deliver your key message. Instead, use white space wisely to make sure content is readable.

  1. Add high-resolution images 

A well-designed leaflet’s message should be complemented by images to maintain visual interest. A leaflet that’s all text is more likely to end up in your potential customer’s recycling bin. For instance, if you want to showcase your product, display its picture to attract the attention of viewers.

Be sure to use high-resolution pictures to prevent pixelation in the final copy.

  1. Say more with fewer words

Leaflets don’t give you a big canvas to convey your message. Concentrate only on key messaging. For instance, if you want to promote your brand, highlight the company name, tagline and logo. To advertise a specific product, combine images with the minimum number of words to ensure that you don’t divert the consumers’ attention. A strong copywriter can provide you with punchy editorial.

  1. Ensure that the content is readable

This is challenging. Keep messaging short and crisp. Use a striking title, like ‘Sale on Now. 50% Discount on All Items’. This messaging will drive traffic to your company or store by arousing customer curiosity. In this way you make a bigger impact on readers with fewer words, provided they are powerful and meaningful. Remember, use space to ensure messaging appears clear and readable.

  1. Choose quality materials

To make an impact on your consumers, always choose premium quality materials to deliver your messaging, such as matte, silk or luxury paper.

  1. Choose the right colours

Colours add drama to your messaging. Consider using those from your brand’s logo to ensure visual continuity. Be sure to contrast light and dark shades for the best outcome.

  1. Add a call to action

A leaflet is meaningless without a call to action. Your intention after all is to drive traffic to your company’s website or promote your brand/products. In addition, be sure to include contact numbers, email addresses and/or QR codes.

These seven factors will make a big difference to your leaflet. Once you understand them, you can properly brief your designer for a positive result. If you’re still unsure, our experts will be happy to help.