Flyer Printing in Toronto (Ultimate Design Guide)

With the advent of social media, the advertising industry has a completely new medium to convey its messages. But that does not mean that print has lost its value. Printing for marketing purposes within the Greater Toronto Area, especially flyers, is still an effective way to reach local audiences at a minimal cost.

 

There are three main types of flyers:

1). The first is straightforward advertisement for limited-time discounts and sales. Here, information is the focus rather than design.

2) Corporate flyers are used to enhance brand recognition. This style has a more professional appearance and includes a lot of information.

3) Flyers with photos are ideal for boosting networking through events.

 

Many Toronto-area businesses continue to use flyer printing for their marketing and advertising needs. So, if you want your flyers to stand out, you need to customize them as per your business objectives. Keep reading to learn how to design your flyer to get the most out of it.

How to Design Flyers That Convert Into Sales

Even in the age of digital marketing, flyers remain an effective way to get the word out about your business or event – if you know how to maximize their design impact. Read on to find out how you can design great-looking flyers that drive results for your business.

1. Determine Your Business Objectives

Before designing your flyer, you should know what you want to achieve. Do you want more sales? Are you promoting a newly-launched product to your target audience? Do you want to create awareness about a revamped product/service or commemorate an important event?

Business owners tend to include as much information as possible in flyers. However, this can confuse customers.

First, determine what results you are looking to achieve.

Then, identify your target audience. This includes their both demographic info (like age, gender, and location) and psychographics like their thoughts, attitudes, and behaviours. Do you want to approach a new audience or reclaim previous clients? Are you trying to attract customers away from a competitor? And who benefits most from your products or services? Try to answer these questions to determine the main goal of your flyers.

2. Outline Your Flyer Strategy

It can be tempting to jump straight into flyer design. But, if you want to create an effective flyer, you need to take the time to first outline and prepare your strategy.

A good way to identify your message is to imagine what you would tell a potential customer in the street. Build your flyer around that message

When sketching out your design, decide which brand identity elements you want to highlight. These could include your logo, tagline, or website URL. Do you have a brand mascot or other imagery that makes you instantly recognizable? Make sure these elements are present on your flyers.

3. Create a Blueprint

Your next step is to decide what your flyer is going to look like! Start by choosing its shape and size. Smaller sizes are cheaper, so consider this if you want your campaign to be cost-effective. A5 is a good paper size. On the other hand, larger sizes are more appropriate when you want to distribute flyers to a specific group of clients and make an impact that guarantees a strong ROI.

In terms of visual impact, colour plays a significant role. Bold and bright colours with clear typography attract customer attention, but make sure the colour combination complements and reflects your brand identity. High-quality photos can be used in the background to attract people’s attention.

Whatever you wish to incorporate into your flyer, maintain a visual hierarchy so that your audience understands what is important and what they need to pay attention to. That is why it is advisable to put the most important message in large, bold text at the top. This guarantees that your audience will get it.

4. Create Converting Content

When it comes to writing ad copy, less is more. So, keep your content to the point. What you write will depend on the reason why you are designing the flyer, so you will have to be a little creative.

Follow these useful guidelines:

• Write an attractive headline that grabs the audience’s attention.
• Avoid long sentences. Short and crisp is always best when it comes to marketing.
• Provide information in the form of simple headings and bullet points.
• Add clear text that details the offer or event your flyer is advertising.
• Include a call to action. In other words, make it clear what you want the customer to do. Examples include: ‘buy now’, ‘register’, ‘subscribe’, ‘call us’ and ‘apply today’.
• Include multiple contact options, as some people prefer calling while others prefer emailing.

5. The Finishing Touches

Now you are at the last stage of your design. Go through the entire thing to edit and proofread your content. Check each photo you use in the design to ensure that it is copyright-free and high-quality.

When you are satisfied with the overall layout of your flyer, go ahead and print it.

If you are interested in printing your flyers, contact Micro Printing. Our custom flyer printing service can offer you the best-quality products at the most competitive rates. We also offer business cards, banners, brochures, and poster printing in Toronto. To get the best printing in Toronto, contact us today.