Want to be complimented for your company’s posters and banners? Then here’s your chance to express yourself with smart graphics that speak louder than words. Wondering how? This blog post by your favourite printing services company will walk you through some of the trends sure to do the rounds this year. In this way, you will not only attract potential customers but stand out in your industry.
Ready to take the plunge into a world of creativity? Expect to be awestruck by the results.
2020’s Graphic Design Trends That Can Make a Huge Difference to Your Business
Every year, some graphic design trends stay, others become obsolete. Let’s discover a few styles sure to endure:
Compared to concrete images and illustrations, abstract ones will become popular this year. Three-dimensional forms with depth and realism are also here to stay. Together, they brings a touch of truth and play with human psychology as people can better relate to real things than animated objects.
Monochrome and Muted Colours
Striking colours are out; in are subtle colour palettes like monochromes and muted shades. Graphic designers are starting to prefer similar tones to contrasting ones, like orange on white background, grey on black, and white on black. In addition, muted colours are simple shades that tone down the brightness and make the image look subdued.
Colour gradients will be widely used to produce smoother colour transitions. They will also add depth and texture to illustrations which wouldn’t have been possible with solid colours. Instead of sticking to background images only, designers will try gradients in unique ways to bring drama to their illustrations.
Line art is a simplified, schematic illustration style that’s a great way to convey a message through patterns and designs. It looks elegant and clean, and says a lot without requiring a complex illustration. Line art is also great for explaining a concept in an unobtrusive way but is limited to the digital medium.
Image and Text Masking
Though image and text masking are nothing new, expect them to have a wider impact this year. In this style, the background image remains unrevealed to create a sense of mystery in the audience. This also creates a minimalist look that is the agenda of graphic design this year. Maxi typography is one such technique to achieve the desired result.
Lines can express the nature and form of an object and thus are a fundamental element of graphic design. But instead of drawing simple, bold geometric lines to create patterns, designers are going with ultra-thin geometric shapes. These add an illusion of depth to an illustration that wouldn’t have been possible otherwise.
Paper Cut-Out Collages
Collages create an authentic experience for viewers where paper is cut and pasted in a haphazard manner to strike a balance between harmony and contrast. This creates a kind of asynchronous beauty that makes simple illustrations look interesting. That’s why designers are ditching seamless photo transitions in favour of angular, edged images. This might look dirty to some but is a great way to grab attention.
These are the seven graphic design trends sure to impact the illustrations seen in posters, banners, flyers and other promotional essentials in 2020. Each is unique and if used expertly can help bring about your desired result. Make sure your graphic designer considers these trends, so your business gains higher visibility.