Banners are one of the important mediums for promoting brands and messages. As they are meant to be seen from a distance, they should be legible and viewable without much effort. This is one of the main reasons why designing them requires expertise, to stand out and gain better visibility. It may sound challenging but is not impossible. Considering all the key elements will help you design a banner that can’t be overlooked. This blog post will teach you all you need to know to design the perfect banner.
Important Things to Consider When Designing Banners
- Consider location
- Select bright and contrasting colours
- Use large text
- Choose clear fonts
- Keep simple messaging
- Add appropriate information
- Don’t forget your call to action
- Use high-quality graphics and images
- Keep hierarchy in the design
- Focus on your brand
When you know where your banner is going to be displayed, you can design it in sync with the background colour. For instance, if you are planning to put up your banner against a brick wall, make sure the colour is not similar to the wall, otherwise the banner will not be prominent enough to draw the attention of passers-by.
Have you ever seen a dull banner? Even if you have, did you read the message? Probably not. Dull or boring advertising largely fails to attract viewer attention. This is why it is wise to choose bright and contrasting colours. For example, try an orange background for bold white text or yellow with black or white.
The purpose of banners is to draw viewer attention from a distance which is why using large bold text is best. In this way, readers can read the message from far away. After all, your concern is to reach as many people as possible and distinguish your brand in the crowd among your competitors.
Choosing a large font is not enough to stand out. Instead, select fonts that are clear, viewable and legible from a distance. Serif and Sans Serif are the most preferred as they are bold, simple and easy to read. Avoid cursive fonts as these tend to confuse viewers and create problems in reading. If you must use cursive, use proper spacing or your banner will be of no use.
As banners are usually hung at a distance, they are usually viewed by people who are walking or driving by. That’s why your message should consist of just a few words that can be read quickly. This is because nobody is likely to pause what they are doing to read your banner. So, be realistic and keep messaging simple without adding unnecessary information.
Banners should always include your brand name, tagline and logo. Apart from this crucial information, there are times when companies want to advertise specific marketing messages. In these cases, make sure all the elements are intact and properly structured to prevent clutter. If you want to promote your products, place one of them with simple messaging to gain maximum visibility.
One of the main purposes of designing banners is to increase brand awareness and gather leads. This is possible only when you include a call to action along with other important information. For instance, if you are promoting your company’s products, include one of its benefits and prompt viewers to try it. In this way, you subtly advertise your brand and maximize your return on investment.
Banners with no graphics or images are boring. That’s why you should incorporate high-quality images and graphics that don’t pixelate when enlarged. Also, don’t go overboard with images as too many can spoil the banner content. The key is to strike a balance between information and graphics.
Successful banner design is possible only when you use hierarchy to provide information. For instance, the most important information should be at the top or centre in bold fonts or different colours, followed by less important info at the bottom. In this way, you help viewers focus on the main message without confusing them.
Your image should remain intact no matter what. Use your brand colours if possible and include your company name and tagline to enforce your brand identity.
Considering these factors will help your banners make an impact. Your main aim is to create brand awareness, promote your products or spread a specific message. Let your printing company know your specifications and your beautiful banner will be ready soon enough.