How to Design Effective Print Marketing Materials

14 Jan

With much of the world online, we sometimes underestimate the value of printed marketing materials.

But research shows that 70% of people are more likely to recall or remember a brand advertised in print compared to digital ads (44%). That’s why you need a marketing strategy that combines digital and printed marketing materials to reach the maximum number of customers.

At Micro Printing, we understand the value of print marketing materials. That’s why our printing services in the Toronto area include printing marketing materials for businesses of all sizes to optimize their marketing campaigns.

In this post, you will learn how to design print marketing materials in the most effective way to maximize their impact.

Guide to Designing Effective Print Marketing Materials


Guide to Designing Effective Print Marketing Materials

The best printing companies in Toronto know that good design matters. Be it your logo, brochure or business cards, it is the design of your printed materials that will decide whether your audience is impacted positively or negatively.

To strengthen your brand recognition, you need to design your printed marketing materials in such a way as to generate maximum attention.

Let’s take a closer look at how to create impactful print marketing materials.

1. Remember the Value of Your Brand

The main purpose of printed marketing materials is to create strong brand recognition. They convey the visual face of your brand so you must include components such as your logo, contact information, mission, vision, and anything else that reflects your brand identity. These are even more essential when you are trying to reach a new audience.

Your design and message may be the first impression your brand makes on a customer. So, you have to decide how you want them to think about you. As simple yet effective? Unique but accessible? Every time you promote your business via marketing, you are promoting a certain image. Therefore, you need to decide on your brand’s image as you design materials so your audience can identify it, while also being able to connect with and recognize it in the future.

2. Identify & Understand Your Target Audience

First, you have to identify your buyers. Then you have to analyze the primary purpose of that specific print marketing material. You may be tempted to try a specific print marketing campaign, but first, you need a clear target audience before planning your materials accordingly. The market is always out there but you need to recognize which product, theme, or event might work best for your brand.

To do this, create an outline of your ideal customer, including their age, gender, career, value, and interests. Use this ‘buyer persona’ to try to connect with them as a brand that hears them. Then the marketing materials will interact with individuals who will be interested or find value in your product or services.

3. Get Creative with Content & Design

Printed marketing materials are incomplete without persuasive content and eye-catching designs. Therefore, ensure that you are including powerful headlines, strong calls to action, and high-resolution images. Here are some techniques you can use to design effective print advertisements:

  • Instead of using regular templates, customize a high-quality design that reflects your brand value. At Micro Printing, we have professionals with expert printing knowledge and technology to satisfy your custom printing requirements at an affordable price.
  • Use concise and simple words to appeal to people. Utilize headers, bullet points, and larger fonts to separate information.
  • Apply contrasting fonts to make a big statement.
  • Add borders to your printed materials to frame your message. This creates a strong visual for your readers. Example: either go bold and colourful or simple and monochrome. But make sure to maintain unity with your overall theme.
  • Add depth and dimension by adding shadows or layers to have an effective outcome.
  • Different colours evoke different emotions, so use them wisely. Use light text on dark backgrounds and vice versa.
  • Techniques like embossing and gold foil stamping add a luxurious finishing touch to your marketing materials.
  • Build a quality logo to create uniqueness for your brand.

4. Lay It Out Professionally

Your brochure or banner is no mere jumble of words and images. Your design should be attractive and eye-catching while the overall graphics need to be consistent, appropriate, and professional.

You can use the grid technique during the layout process to keep the overall design clean and organized. Great images with impactful design will help people remember your brand.

5. Contact a Professional

If you want to be perceived as credible and professional, you have to present your brand in that way. Professional print designers can help you with that task. So, invest in a good designer who understands what you are looking for.

Contact Micro Printing for your next print marketing campaign. We provide creative graphic design tailored to suit your projects. From book printing and brochure printing to flyer printing, we are a one-stop printing solution for your marketing materials. Contact us for any printing services in the Toronto area.

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