Printing corporate calendars is a great idea to promote your brand and remain in your customer’s mind all year round. It is a way better marketing tool than pens that get lost, cups that are thrown in cabinets and business cards that are tossed in the trash can. A promotional calendar is a useful element which you can include in your corporate kit to build your brand recognition, besides brochures and business cards. But, to reap all these benefits of a corporate calendar, your promotional tool should be well-designed or else it will fail to make a mark.
In this blog post, we have put together six expert tips to design an inspiring promotional calendar that can make your designing project easier. Let’s take a look.
A theme is an important part of the design as it pulls the whole calendar together. Choose a theme which is directly related to your business and represents your brand. For example, if you run a restaurant, the obvious theme for your calendar will be food or various types of cuisines whereas oral health and dental care will be the perfect theme for a dental office. However, don’t choose a theme which is too corporate as it won’t be attractive for your customers to use daily. You can also use the theme to promote a new product you’re launching or a campaign to raise awareness about your services.
The images you include in your calendar design should be chosen with care. The pictures should be visually appealing, relevant and of high-resolution. But don’t cover your calendar with multiple images as this can look messy. Select pictures according to the events or holidays of the month or specific dates. For example, images of a green hat, a green-themed parade or traditional Irish drinks such as a dark beer and whiskey will be perfect to include in the calendar to denote St. Patrick’s Day.
No doubt you’re designing and printing the calendar to promote your brand and product offerings. But ultimately it is a calendar which will be used by customers to view dates and by clients to remember important business appointments. That’s why it is essential to keep the design functional by choosing a clear date format and display system that is pleasant to the eye. You can use this as an opportunity to highlight important events of your company, for instance, foundation day, 50th anniversary or the day your company entered the Fortune Global 500 list.
If your company has a diverse range of products and services, a corporate calendar is a perfect opportunity to highlight them like a portfolio. Showcase a different element of your business on each page of the calendar and make the most of this fantastic marketing opportunity.
If your company sells apparels, shoes, stationery items, electronics or any other item that is available on sale at any time of the year, designing the calendar with seasonal sale dates will be your best bet. Select series of dates when the seasonal sale with be on (for example, back to school sale at the end of summer) and mark it on the calendar page so your customers will be informed of the time when they can get exclusive deals in your store.
There are various types of calendars used for promoting product offerings such as wall calendar, table calendar, magnetic calendar and poster calendar. Go for a calendar type that complements your design. For instance, if you want to highlight the logo, choose a wall calendar with your logo as the calendar header. On the other hand, if you want to highlight promotional products, a desk calendar with pages divided into two halves, one for the product and the other for the date will be a good choice. If you want to showcase your product’s USP, for example, if your products are organic, made of natural ingredients, a table calendar with pages shaped like a leaf will be an excellent option.
Printing a promotional calendar can offer several benefits for your company if designed well. The tips mentioned in this blog post can help you design an eye-catchy promotional calendar. Make sure you strike a balance between promotional elements and functionality of the calendar and you’ll definitely get an exceptional marketing tool.