Postcard Print Marketing Strategies for Increasing Sales

Fri Jan , 2022

Are you looking for the best postcard printing press in Toronto? Postcard marketing continues to bring in highly-targeted buyers. Research shows that a direct mail postcard with basic personalization can increase response rates by 135%. That’s why postcard marketing is considered a key element of a mixed marketing strategy that includes print and digital.

Even in the digital marketing world, consumers still appreciate tangible objects. That’s why you can utilize postcards to launch and promote special offers, products, and services, and keep in touch with existing customers.

But postcard printing can only grow your business if you strategize it right.

In this post, you will learn how to make postcards survive the journey to your customers.

Postcard Marketing Strategies to Increase ROI

Postcard Marketing Strategies to Increase ROI (1)

Postcard printing has several advantages, including versatility and cost-effectiveness, which allow you to market to a large audience on a budget. And these results can be easily tracked.

That’s why direct-mail postcards represent one of the most popular marketing mediums today. The following are some significant postcard marketing strategies you can apply to boost your response rate.

1. Know Your Target Audience

The postcard is an amazing marketing tool through which you can connect and attract your target audience. But before that you need to identify who they are so that you can include them on your subscriber list. For example, a vegan will not be interested in a menu for a non-vegan restaurant. So, identify your audience carefully before planning your marketing campaign.

If you are targeting a new list to attract fresh customers then you have to collect certain information beforehand. The following are parameters you can use to recognize your potential customer, such as:

  • Location
  • Age
  • Gender
  • Marital status
  • Income
  • Buying habits
  • Whether they have children
  • Hobbies and interests
  • Occupation, business, or industry
  • Job title (if you’re a B2B company)
  • Number of employees
  • Annual revenue

2. Promote a High-Caliber Captivating Offer

After you have identified your target audience, you have two main tasks. The first is to create a quality mailing list and the second is to develop a compelling offer.

If you can get these two things right, then half your journey is complete. So, invest in a well-defined list of your target audience. The best part of a quality mailing list is that your potential customer already wants what you are selling. You just have to provide them with the compelling reason they are looking for to buy.

To understand that, think of it from the customer’s perspective. Try to understand:

  • Their problems or ‘pain points’
  • What they want
  • Your unique selling point.

Then analyze which offer will compel them to act. Is it a great discount? How about a free giveaway or an effective cross-promotion? These are all tried and tested techniques. Your offer mustn’t seem like a gimmick but should add value to your customer’s life so that they become willing to pay for it. But make your offer time-sensitive so it creates a sense of urgency.

3. Write Compelling Copy

The writing and presentation of the postcard has a big impact on how your audience will react to your offer. So, your copy and design should highlight your message’s features and benefits. Use text and design as a roadmap to direct your reader’s eyes to the main offer and call to action. There are certain guidelines you can follow to make your postcard copywriting more enticing, such as:

  • Crafting a strong headline to command attention and create desire among the recipient to act.
  • Keeping the message short, direct, and clear, as there is little space on a postcard.
  • Selecting the size of your postcard wisely so it not only meets your purpose but fits your plan and budget. The standard sizes of postcards are 4″ x 6″, 4.25″ x 6″, 5″ x 7″, 5.5″ x 8.5″, 6″ x 9″, and 6″ x 11″.
  • Remembering that your postcard has to go through a whole journey to reach your customer. So, to make them last, use thick paper stock. Even a few minor scratches or a torn corner can be unsettling and make your business look unprofessional, which will impact sales.
  • Employing UV coating to guarantee that your postcard arrives without tears, bends, or scratches. It will also enhance the beauty of your postcard by making it look more appealing and professional. In short, it will help you land sales.
  • Adding contrasting colours and bold headlines with high-quality graphics.
  • Personalizing your message to build a connection with clients instead of making a sales pitch.

4. Use a Clear Call to Action

After you have drawn your customer’s attention with a catchy headline and convinced them of your product/service’s benefits, now it’s time for a call to action (CTA). Determine what you want your audience to do when they read your postcard. For instance, should they:

  • Call a phone number?
  • Visit a website?
  • Fill out a form?
  • Visit a location?
  • Respond in some other way?

Without a proper call to action, you will lose the client, so clearly define your intentions. Plan for more multiple CTAs and make sure it is easy for them to respond so you don’t lose any postcard recipients in the midst of turning them into a customer.

5. Track the Results

If you are mailing to a large number of lists, create different versions for smaller groups before deciding on a final version. Then track the results to understand which postcard performs better. Sometimes even a single word in your headline can make a huge difference to your response rate.

Tracking responses helps you identify where you need to make adjustments. Then send that improved version to your remaining list of clients. Always keep experimenting to stay ahead of and differentiate yourself from your competition.

Postcard marketing isn’t difficult, but the strategic approach outlined here will vastly improve your results. So, follow these postcard marketing strategies for your next marketing campaign and you’re bound to see growth on your ROI. To learn more about postcard printing or our other services, either visit our printing company in Toronto or click here to directly contact our printing experts.