Postcards in Toronto: Effective Design Strategies for Your Business
Whether you want to promote sales or special events or announce new products or services, postcards are an excellent way to reach out to your target audience. They are also a cost-effective marketing tool that is relatively inexpensive to produce and distribute.
Furthermore, postcards have a high response rate as they are – ideally – attention-grabbing and easy to read. Hence, we can say that they are an essential tool to build and maintain strong relationships with customers.
The postcards used by Toronto businesses come in many different options and at affordable price points. When designing a postcard for your business, it is important to keep a few simple design tips in mind to make the most of this evergreen marketing tool.
Keep reading to find out what they are.
Elevate Your Business with These Postcard Design Tips
Make sure to follow these design tips to create a professional-looking postcard to achieve your business goals.
1. Keep It Clean and Simple
A postcard offers limited space to work, so don’t offer too much information or it will look cluttered and turn off potential customers.
Instead, keep a simple design with a clear message. Your postcard should express its message as soon as someone lays eyes on it.
2. Use High-Quality and Relevant Images
To make your postcard professional and polished, make sure you use high-quality images. Including images in your postcards is a quick and easy way to grab people’s attention. Also, they give them an idea of what the marketing tool is about.
So, be wise when choosing a picture to promote your business. You can browse through a public domain image website to select an appropriate picture or buy an image from a fee-based service. Or you can have original photos taken.
Remember that onscreen images are considerably lower resolution than printed ones (72 dpi vs. 300 dpi). So, make sure you use high-resolution images to avoid blur and pixelation.
3. Include a Call-to-Action
Once your audience has read your postcard, they should know exactly what you want them to do next. That means including a powerful call to action. So, ask yourself what action you want your audience to take. It could be to visit your website, contact your store, or visit it in person. You can also add a sense of urgency by offering a discount that is only valid for a limited period.
4. Choose an Interesting Font
Rather than stuffing content by using a small font size, you need to make your postcard visually appealing. So, choose font sizes that will make the text easy to read and in tune with the overall design.
Remember that it is best to use the same font throughout the postcard. Choose one that will make your message pop visually. For example, if your postcard is for a sophisticated audience, consider a classic serif font. Or, if yours is a younger audience, use stylish fonts to grab their attention.
5. Leave Space for Your Company’s Logo
Besides the images and text, be sure to include your company’s logo. Leave enough space to place it in a way that people will be able to see it and identify it while going over the postcard. You can also add your company’s phone number, email address, and social media handles.
6. Think of a Catchy Headline
Catchy headlines are crucial for advertising when it comes to promoting brands. Keep them to the point and think of words and phrases that will instantly grab your audience’s attention and create curiosity.
People often start guessing what a postcard is about as soon as they read the headline. So, make sure it is relevant, attractive and gives the customer an idea of the postcard’s content.
7. Hire a Professional Designer and Printer
Unless you’re a designer yourself, leave that job to the professionals. They will solicit your input as to the phrasing of your content and design, and you will be able to sign off on their finished work, so the final product should be exactly what you want. Many printing companies, like Micro Printing, have in-house designers who can take care of your postcards from design concept through to delivery of the printed product.
When designing postcards for businesses in Toronto, you need to keep your audience in mind. When you understand the purpose of your postcard, you are better able to have input into a professional design that will grab your customer’s attention. Choose Micro Printing for the best printing services in the Toronto area. Besides postcards, we also offer poster and banner printing services for Toronto-area businesses.
