You’re always looking for effective ways to market your business. So, don’t forget about your company’s business card. It’s still a great way to expand your customer base.
For many potential customers, your business card is the first interaction they have with your brand. So, be sure to leave a positive impression by personalizing your cards and using them correctly as a marketing tool. Their size makes them easy to hand out to prospective clients and carry around at networking events. So, it’s important to design an effective business card that portrays your organization in a professional and positive light.
To help you maximize these stylish elements, here are some tips to efficiently design and print business cards in Toronto.
Let’s check them out.
Take a look at several ways to make your business card stand out and attract more business.
Before you begin designing your business card, choose a colour scheme, typography and logo that best represent your brand, products and/or services. These will be the foundation on which your brand identity will be created. Make sure the designs and colours remain consistent across your website and other marketing materials to create cross-channel cohesiveness.
The orientation and size of your business card will affect how much information you can include, as will font size. It will also make a statement about your brand. Most business cards are designed horizontally on rectangular paper, similar to the size of a credit card.
If you want to play it safe, you may choose to do so with your business card too. However, if you want to stand out, consider other designs such as a rectangle with rounded corners, a square, or one with a vertical orientation.
When designing and printing a company business card in Toronto, make sure you use classic fonts that are easy to read.
If the card needs a lot of information, like multiple contact numbers or email addresses, keep the size of the text large enough to read easily. But keep in mind that you don’t want potential clients to get distracted from important information. You want people to be able to read the information at a quick glance.
The purpose of business cards is to provide information so customers can easily contact you, locate your store, or find your business online. So, apart from your name and title, you should also include your business, website URL, email, telephone number and social media handles. This ensures that your existing and potential customers can easily find and get in touch with you.
You also need to consider the layout of the information. Every piece should be easy to distinguish while flowing visually with the other information. Start by finding a place for your logo; then the business name. Once this is done, you can move on to adding secondary information such as phone numbers and email addresses.
Printing your own business cards is never a good idea, unless you’re a printer!
You only get one chance at a first impression, and a professionally-printed card also makes a lasting one. While you may save money trying to print your own at home or on your office printer, the impact of handing over a poorly-made business card will be difficult to overcome.
On the other hand, having a professional printing company in the Toronto area like Micro Printing do the job will ensure that your business card makes an impact. It also helps build a strong relationship. With quality printing, you enjoy a quality product that provides great results.
For more ideas on designing business cards, take a look at this comprehensive guide.
Business cards are a potent marketing tool that helps build brand identity. They also make it easy for potential customers to find your business and reach out to you. So, they should be made thoughtfully. To create an impressive business card, it’s important to pay attention to the details. Following these tips will ensure you get the right head start.