Printing in Mississauga: A Guide to Designing Effective Flyers

What do you do when you find a flyer hidden among old papers, in your mailbox, or when someone hands it to you on the street? Do you read it or toss it aside?

When considering flyer printing in Mississauga, the first thing you should consider is what catches your attention. Many companies don’t, which results in their flyers getting trashed.

To make sure yours makes an impact, here is a quick guide to designing and printing your flyers in Mississauga.

Let’s get started.

Important Things to Know for Effective Flyer Printing in Mississauga

Help meet your marketing goals by reading this brief guide to creating great flyers.

1. Understand What Flyers Are Used For

Flyers are simply advertisements printed on a sheet of paper. The goal of using them is to circulate them to raise awareness about your product or service. They are either handed out in crowded public spaces or posted via mail. They can also be posted on light poles or community message boards. They are typically used for the following marketing purposes:

• Creating awareness
• Telling your story
• Promoting an event
• Creating engagement in a target audience
• Showcasing a special sale, new location, or new product
• Enticing individuals to contact your business
• Addressing new customers and drawing in existing ones

Flyers are an effective and versatile way to promote your business and increase your sales.

2. Know the Available Sizes of Flyers

For effective flyer printing in Mississauga for your business, you need to choose the right size for your marketing campaign. Along with helping you reach the masses, this decision will help you save money.

Know that not all flyer dimensions will be well-suited for your campaign. For instance, if you simply want to inform people about a new product launch, it’s best to choose an A5 flyer. On the other hand, if you want to slip one into a goody bag, go for an A7 size.

In terms of marketing, these are the flyer sizes from which you need to choose.

You can’t leave off choosing the size of your flyer until the time of printing. You first have to consider the space required for the text and artwork. So, choose the size that will accommodate all your design elements to create an effective piece of marketing.

3. Pick the Right Paper Finish

Many people think all flyers are made using the same material, but this is far from the case. There are numerous materials to choose from, and each has its own purpose.

• Gloss – This is the best type of paper to get a dynamic and vibrant finish on your flyer. They are best suited for flyers that have a lot of colours and will be handed out outdoors. The coating is shiny and eye-catching but has a quick production time. Glossy flyers are better suitedfor designs that are mostly visual, with little text.
• Matte –This is suitable for flyers that may have more text than images as they will be easy to read. They are suitable for luxury direct mailing and great for indoor use. While there is still some shine, it is more subtle than glossy varieties.
• Silk – This variety sits between glossy and matte varieties. It has a glossy finish without a shine and the softness of matte but with a smoother coating. It is a great material to attract new customers as the material can create a good first impression of your brand.
• Uncoated – While not as durable as other varieties, there are some advantages to uncoated paper. For starters, it is a good material to design a flyer that you may want recipients to be able to write on. The finish is great at delivering an eco-friendly look and feel. It may also be considered more personal and unique since coated paper stocks are the most popular variety.

Your best bet is to choose a finish that helps your flyer stand out while enhancing your message. By considering your paper options, you will be able to get the most out of your flyer printing in Mississauga. It is equally important to choose the right printing service provider for the job. Take a look at some tips on how to choose the best printing company for your business.

Flyer printing in Mississauga is one of the most cost-effective marketing tools for your business and will deliver maximum results. Now that you know what goes into making an effective flyer, it is time for you to design one for your business. Keep these tips in mind to create effective flyers to help you attain your business goals. Also, consider its purpose to ensure you make an informed decision.