Printing in Toronto: Ask These Questions When Hiring a Printing Company for Your Startup
As a small business owner, marketing is important for growing your business. Printing remains an important marketing technique because it is tangible and can be distributed to prospective clients.
However, the success of your printing campaign will largely depend on the printer you hire.
In this post, we discuss important questions you should ask before selecting a printing company to help market your small business or startup.
Let’s get started.
Key Questions to Ask When Choosing a Printing Company in Toronto
Here are vital questions you should ask when selecting a printing company for your startup’s marketing.
1. What Are Your Printing Needs?
Before you begin looking out for a printer company, determine your needs. For instance, do you need business cards, flyers, or poster printing in Toronto? Understanding your requirements will help you find a company that can service them.
2. What Is the Printing Company’s Experience?
How long the company has been in business is important when it comes to printing. For example, you will want to work with a company with an excellent track record for offering high-quality printing services. So, ask how long each candidate has been in business. Also, make sure they have worked on similar projects.
3. What Is Their Reputation?
Your reputation is important. It is likewise important to research the reputation of your printer prior to hiring them. Look into online comments and reviews, ask for references, and talk to past customers about the quality of their work.
4. What Is Their Turnaround Time?
Time is an important factor to consider when it comes to printing. You will want to work with a company that can deliver high-quality products within your timeline. So, it is important to ask your printing company about their turnaround times. Some of your research should be into their timeliness and how well they adhere to deadlines.
5. How Much Do They Charge?
You will want to work with a company that offers competitive pricing. Ask if they provide discounts and make sure there are no extra or hidden fees involved. Compare their rates with other candidates.
6. What Kind of Printing Equipment Do They Use?
The quality of your printed materials will depend largely on the equipment used. Ask about their printing process, the newness of their technology, and their maintenance routines.
7. What Type of Printing Do They Offer?
When it comes to choosing a printing company, find out what types of printing techniques they use. Digital and offset printing are the two most common.
- Offset Printing
This printing technology makes use of aluminum plates that transfer the image onto a rubber blanket and roll it onto a sheet of paper. This technique is known as ‘offset’ as the ink can be transferred directly onto the paper. Offset printing is a great option when large quantities are required. It also provides precise colour reproduction as well as professional-looking and clean prints.
This modern printing technique makes prints from electronic files. This is a great choice for detailed images and small-quantity orders. Compared to traditional printing like lithography, there is no pre-press phase involved between digital document files and the final product.
8. What Is the Company’s Policy on Shipping and Delivery?
Make sure you ask about shipping and delivery policies. For example, do they charge extra for this service? Also, find out how long they usually take to deliver or ship printed items.
9. What Is Their Return or Refund Policy?
Errors may occur in the printing process which is why it is important to look into their returns and refund policies. Do they provide returns or refunds for defects or mistakes in the printed materials? If so, what is the exact process for requesting a return or refund?
10. What Is Their Unique Selling Point?
Ask them directly why their company is the best one to work with. This includes looking into their customer service.
11. Do They Follow Eco-Friendly Measures?
Make sure you ask your preferred printing company in Toronto for flyers, postcards, or business cards if they offer eco-friendly printing options. For instance, do they use environmentally-friendly ink and paper? Also, find out if they follow sustainability policies such as recycling waste products.
Hiring the right printing company for the marketing needs of your small business is important for its success. By asking the right questions, you can ensure that you hire a printer that caters to your needs. Look at their reputation, prices, equipment, materials, and policies. Or are you looking for large-format printing in Toronto for your marketing? Contact Microprinting Ltd. We offer a wide range of top-quality printing materials within your budget.
