How to Create an Effective Banner for Your Business (7 Tips)

19 Aug

Are you a business owner with something to say to your target audience but don’t know how to go about it? Personalized banners could be the answer. 

Whether you’re looking to hype a new product, advertise an upcoming promotion or increase foot traffic, a banner printing is a visually dynamic way to achieve all these things. With advances in technology, it’s easier now than ever to make print marketing materials to suit your business’s needs. 

Need some tips to get started? In this post we share a few ideas to turn your vision into a stunning design sure to turn passers-by into potential clients.

7 Tips to Make Successful Banner Designs for Your Business

If you want people to know more about your brand and get excited about your products, follow these tips. 

  1. Set a Goal

First, figure out what you’re looking to accomplish with your banner. Everything, from the layout to its size, depends on the message you wish to convey. Not considering your goals could result in having to backtrack and spend more time and money than necessary. 

Also, consider the action you want potential clients to take. Are you promoting a specific sale or event? Do you want them to book a consultation or call your office? Are you providing a general description to promote a new product or service? Answering these questions allows you to create a brief outline of the big details you want to include. 

Most banners include generic information about the brand along with a marketing claim and call to action. Although these can be looked into later too, determining them from the start ensures you have a strong plan. 

  1. Pick a Location

Once you’ve established the goals you want to achieve, determine where you want the banner to be displayed. This will determine how close people will be to it and whether or not they’ll be able to see the message clearly. This will help you decide the amount of text and font size. 

Additionally, its physical environment will play a role when it comes to choosing its material and design. This information will allow your banner printing company to make proper design recommendations.


  1. Create Engaging Copy

A busy banner can be hard on the eyes so it’s best to keep copy to a minimum. Carefully consider your marketing goals and create a primary headline that reflects it in the simplest way. Think about the most important detail you want people to remember. If you have a general descriptive banner in mind, you can use your business name as the headline. 

On the other hand, if you want to advertise a deal or product, focus on its features. Once you’ve prepared the first draft, look for words that can be removed without changing the meaning. Ask family, friends or employees to go through the copy to ensure the message is as clear as you want it to be. 

  1. Include Pictures When Appropriate

A common misconception about banners is that one with pictures or photos will perform better than one without. Vibrant artwork or bright colours can be more eye-catching than a photo, but that doesn’t mean you need to steer clear of photos altogether. Appropriate ones can help viewers connect to your products or services in a way that text alone may not accomplish. 

  1. Choose a Suitable Font

When designing a banner, you need to think about font size as this decides whether onlookers will be able to read it. 

So, before designing, take into consideration the dimensions of the location where it will be mounted and estimate the distance from which you want your ad to be visible. A general rule of thumb is that letter height should be ten inches for every 100 feet of visibility. Additionally, the font you choose will impact readability. Stay away from scrunched block and script lettering or any other font that looks handwritten. Using a neutral one like Helvetica or Arial can make your content legible in a quick and easy way. 

  1. Maintain a Balance

Remember not to overpower the eyes with too many images or bright colours. If your design has detailed colour graphics, stick to a neutral or white background. Alternatively, you can use coloured images with semi-transparent ones on it, allowing the focus to drift to the text. 

If you’re working on a tight budget, you can choose not to use images and creatively use colour to boost brand recognition and banner visibility instead. A good idea is to use your brand’s colours when designing. You can also create contrast by using your brand colours as accents and a neutral colour behind the text.

  1. Hire an Expert

A banner printing and design company can meet your marketing and promotional needs by helping you create one that is perfect for your brand and product. They can suggest appropriate design, colours, fonts and other elements to make your banner stand out and convey the right message. A professional can bring your ideas to life much more effectively than if you do everything yourself. 

Using these tips will ensure you create a banner you’ll love and one that demands attention for your products and services. Your banner represents your business so create a design you will feel proud to display. Let your creativity flow and you will soon have a design that sets you apart from your competition. Remember, keep your goal in mind and focus on what your banner needs to say to create one that will benefit your business.

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