Printed marketing materials are a great way to promote your business and show what you have to offer. But they have to be impressive to keep a potential customer’s attention. From content to design to paper quality, there are many factors to consider.
6 Printed Marketing Materials Every Business Needs
Quality printed sales materials impact the success of your marketing efforts. Instead of bombarding prospective customers with all your information at once, split it into different avenues that address queries at various stages in the buying process. This encourages potential customers to take further action and (eventually) make purchases.
Here are a few tried-and-tested ideas that you can incorporate when marketing your business with printed materials.
Business cards remain an incredibly important for the form of direct networking. Entrepreneurs and other professionals often exchange them at trade shows, meetings and seminars. Their biggest benefits are their convenient size, versatility and cost of production.
You can also use them to print your contact information on the front side and highlight your services or products on the rear side. However, avoid including too much information, as this can shift your customers’ focus and hurt your sales prospects. Choose Z-fold business cards if you want to print additional information.
Brochures are reliable print marketing tools that tend to accumulate in your handbag or briefcase instead of being immediately tossed. That unique sticking-around potential can be put to good use, whether you use them as maps, guides to special offers or events, or informational tools at store level. Brochures are a convenient and efficient way to get your message across to your clients.
Too much content, however, can turn off potential customers so get to the point. While business cards and letterheads offer credibility, a good brochure shows that you are serious. Hire a reliable printing company and invest in quality products to show you care about your company’s image.
Catalogues make it easy for prospective customers to respond to your offers online or encourage them to visit your store. And chances are they’ll keep them for future reference.
Focus on the use of colour, design and content to ensure your catalogue attracts reader attention and addresses their questions. Well designed, high-quality paper catalogues can help increase brand awareness and grow your business.
Direct Mail Postcards
One of the most traditional methods of marketing, direct mail via postcard is an effective way to reach out to potential consumers. They’re also easy to read and carry. Direct mail promotions through planned and well-executed postcards can convey your message faster than your website, and postcards don’t get caught in spam filters. And people can easily take in your message with a glance.
If you’re dealing in products like skincare, you can include free samples. If the reader uses and likes them, chances are that prospect will turn into a customer.
Thank You Cards
Sending a thank-you note with your business card or brochure is an excellent way to show your gratitude, while subtly promoting your business. Letting customers know that you appreciate their purchase or participation in an event acknowledges their effort.
In today’s digital world, a physical note evincing a genuine appreciation for your customer shows that they truly matter. If you choose handwritten thank-you notes, avoid including any promotions or incentives. It’s also a great idea to send a feedback form to customers along with the thank-you card to let you know how they felt about your products or services.
Make sure your card looks compact and attractive to increase the chances of word-of-mouth marketing. Happy customers will spread the word about their experience, and you’ll soon notice an improvement in brand awareness and sales.
Banners are one of the easiest ways for customers to learn about your company. The best part about custom banners printing is their simplicity. All you need is your company name, logo, trademark (if applicable), and your slogan or tagline, which are all great identifying markers.
People who notice your banner (even from far) may become intrigued enough to visit your store. Perfect for startups on a tight budget, roll-up banners can make a huge impact while using little space. Unlike other types of print advertisements, like flyers and pamphlets, these banners can be used over and over again. Since outdoor banners are constantly exposed to wind, rain and temperature changes, choose only durable and waterproof printing materials.
We may live in a digital age, but print marketing is still an effective way to generate leads and make sales. The best thing about them is that they work across a range of businesses and industries. With thoughtful design, a strong content strategy and quality materials, print marketing campaigns can take your business to new heights.