No one can deny the importance of digital marketing in today’s business world. But even with fierce competition, people prefer print marketing over digital because of its trust-building nature.
Research shows that people are more likely to remember or recall a brand advertised in print (70%) compared to digital ads (44%).
So, if you are planning to promote a marketing campaign, brochure printing can help generate positive feedback on your brand awareness.
Keep reading to learn the purpose of brochure printing, its role in marketing your products or services, and the best printing services in Mississauga to create them.
Let’s get started.
Reasons Why Brochures Are Still Relevant in Mississauga
Do you wonder why businesses should prefer brochures as a means of marketing their products? According to research, 80% of people consider visiting a business that they saw in a brochure. And 95% of readers who obtain brochures become aware of the business. Therefore, the brochure is not only relevant but an essential part of a marketing campaign. Here, we explain the main reasons why they remain a relevant marketing tool.
1. They Introduce or Promote a Business
A brochure not only introduces but broadens a reader’s understanding of a specific topic. It presents your company to potential customers by conveying important details about your organization or the items/services you offer.
Besides introduction and promotion, it also serves as an informational guide to inform your audience about meetings or special events.
But you should also know where to advertise. Choose locations with high customer traffic, such as reception desks or kiosks, or advertise in hotel lobbies, for example. Use a custom brochure to attract their attention and ensure your marketing success.
2. They Are Easy to Distribute
There is only one way to open a website or see a digital ad – going online – but there are many ways to get a brochure distributed, like in newspapers, malls, exhibition stalls, or via mail. So, you can strategize to place your company brochures in a wide variety of locations. It allows you to spread authentic and positive information to more people and attract a new target audience.
3. They Are Budget-Friendly
Compared to online marketing expenses, brochures are a cost-effective marketing plan. So, for small startups or SMEs with a tight budget, brochure marketing can be a budget-friendly option. You can work with us to design and produce customized and effective brochures that fit your budget. If you can buy them in bulk, this will significantly lower your costs.
By having a concise summary of your products and services readily available in your brochure, you also save time when sharing it with potential customers, loyal clients, and business contacts.
4. They Build Trust
Professional, eye-catching brochures with quality content add credibility, authenticity, and dignity to your brand. They also build trust with potential customers when you state your customer service objectives and goals.
Brochures also ensure customers that you are a serious company with dependable business practices. So, even if your clients want to see evidence of experience before they do business with you, you can show them your brochures.
5. They Establish Your Business’s Authority
In the digital marketing sphere, once you are out of sight, it won’t take long to get out of mind. But a brochure exposes a potential customer to your brand for longer. So, it helps customers recall your brand name easily and establishes your brand identity.
Since it includes descriptive information about your business, products, and services, it advertises it with a personalized, focused, and consistent approach.
A brochure is the best solution if you need a powerful promotional tool to advertise limited-time offers or introduce new services. So, invest in quality brochure printing to build your brand awareness and attract customers. Need help with custom brochure design or other print materials like business cards and flyers? Contact Micro Printing today.